General Manager, Marketing
Hong Kong Tourism Board
Tina has been General Manager of Marketing at the Hong Kong Tourism Board since 2013. In this role, she has driven the organization’s evolution from product to experience marketing, while leading the team to launch major rebranding campaigns, double website pageviews and social media following and bring in over 50 prestigious awards including Kam Fan Award, PATA Grand Award and Marketing Excellence Gold Award.
She continues to lead HKTB’s marketing with a vision to establish Hong Kong as one of the most aspiring travel destinations in the world by helping travellers to experience it like a local.
A seasoned marketing professional with global experience, Tina started her career at Shell as a retail marketer in 1994. She went on to hold a number of Asia Pacific and global marketing roles with Shell in Hong Kong, London and Mainland China. During this time, she developed rich experience in driving integrated marketing campaigns and created the Lego Ferrari toy cars collection – one of Shell’s most successful global promotions.
Tina graduated from the Chinese University of Hong Kong with a bachelor’s degree in Business Administration. She is an avid tennis player and a music lover.