Adrian Veliche

Adrian Veliche

Adrian Veliche

Head of experience design, Regional

Manulife Financial Asia Limited

Adrian is the Regional Head of Experience Design @ Manulife Asia, driving a unified creative vision across 11 markets while fostering a culture of cross-discipline collaboration across the organisation.
In a world re-shaped by technology, people crave a sense of humanity & meaningful experiences. He’s using Design as a dramatic differentiator to re-define the insurance category from the inside, by creating products, services & experiences that people fall in love with.



Insatiably curious about the world around him, he’s been helping brands connect with hearts and minds at various creative/digital agencies across LDN/DXB/SG/HK, over the past 16+ years.



Clients he’s worked with in the past include : Microsoft, Intel, General Motors, Reebok, National Geographic and Philips, to name a few.


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