Head of Marketing, HK & Macau
Sony Mobile Communications International AB
Ms. Joyce Tang was appointed Head of Marketing, Hong Kong & Macau of Sony Mobile Communications (previously known as Sony Ericsson) in Apr 2011.
Joyce Tang has over 18 years’ experience in mobile communications and consumer electronics industry, she joined Sony Ericsson in 2002, responsible for product management, marketing communications and public relations. Prior to joining Sony Ericsson, she was with SHARP-Roxy Hong Kong Limited, where she gained experience in marketing of consumer electronic products.
Joyce led her team to launch the 1st Sony Xperia™ smartphone in the market since 2012. There were a lot of successful marketing campaigns and some of the key models were the no. 1 android phones in the market, e.g. Xperia™ Z series. In 2016, She launched a new Xperia™ branding campaign and a new communication platform “It’s me, it’s Xperia” and successfully refreshed Xperia™ branding. Also, Sony Mobile actively engages their fans in social media and their facebook page has more than 350K fans.