Judge Profile

Kim Plaggenburg

Kim Plaggenburg

Group Marketing Director

The Greater China Restaurant Company

Kim Plaggenburg is the Group Marketing Director for The Greater China Restaurant Company, responsible for the marketing and communication strategies for the different brands in Hong Kong and Shanghai, as well as developing new concepts and overseeing the marketing approach for new restaurant openings.

With more than 12 years of marketing experience, she has worked on high-end concepts for larger restaurant groups, always managing teams in different areas, including but not limited to, PR, CRM, branding, social media, digital marketing, event management and loyalty marketing.

Before her role at The Greater China Restaurant Company, she held several managerial marketing positions that involved working with celebrity chefs and other well-known individuals from overseas. She has always been creative and enjoyed the competitive food and beverage and hospitality scene in Hong Kong and Asia.
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