Judge Profile

Maggie Cheng

Maggie Cheng

General Manager – Marketing

BMW Concessionaires (HK)

Maggie Cheng is an experienced marketing specialist who has worked in the automotive industry for more than 12 years. She is the General Manager of Marketing at BMW Concessionaires (HK) where she strategises all marketing efforts on branding, communications, digital experience, customer engagement and events for Hong Kong and Macau.

With a proven ability to form effective marketing strategies which have successfully achieved record-high results on marketing campaigns and product launches, she is also an insightful and enthusiastic team-builder who motivates the team in delivering significant business results with a strong coherence to the brand strategy.

She holds a bachelor of applied science degree in civil engineering from the University of Toronto and before joining BMW HK, she oversaw the marketing function of Toyota and Lexus Hong Kong at Crown Motors.
Maggie Cheng

Maggie Cheng

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