Wyeth Hong Kong
Yvonne is the marketing director of Wyeth Nutrition Hong Kong and champions the business performance of market leading brands such as S-26, ILLUMA and Wyeth PROMAMA. Her remit includes brands management and the development of integrated marketing solutions with a strong focus on digital innovation as well as agencies relationship management.
With 15 years of experience in the FMCG industry, Yvonne has held several local and regional marketing leadership roles based in Hong Kong and Singapore. She is often described as a passionate senior marketer who nurtures high performance teams.
Yvonne started her marketing career in Kimberley-Clark where she spent 4 years on the Kotex brand. In 2007, she joined Frieslandcampina and focused on building the business of Friso and successfully uplift it to no. 2 market share in just 6 years. At the same company, her responsibilities expanded to a global marketing role based in Singapore and later returned to Hong Kong to take up the challenge of launching a global-first adult nutritional milk brand named Optimel.