Categories

This category will recognise the most successful performing agencies across all categories.

Kategori ini akan menilai agensi yang memiliki kinerja paling sukses di semua kategori.
The title of “Local Hero” will be awarded to the highest performing local agency in each category. A local agency should have been established in Indonesia, and continue to operate here with Indonesia as its HQ. The agency can be affiliated with a global company as long as the ownership is independent.
 
Penghargaan "Local Hero" atau “Pahlawan Lokal” akan diberikan kepada agensi lokal dengan kinerja tertinggi di setiap kategori. Agen lokal adalah agensi yang didirikan di Indonesia, dan terus beroperasi di sini dengan Indonesia sebagai kantor pusatnya. Agensi tersebut dapat berafiliasi dengan perusahaan global selama kepemilikannya bersifat independen.
This category will recognise the most successful performing agency network across all categories.
This category is open to agencies that provide ideas, strategies and executions for business-to-business marketing activities.

Kategori ini terbuka untuk agensi yang menyediakan ide, strategi, dan eksekusi untuk aktivitas pemasaran bisnis-ke-bisnis.
This category is open to agencies that provide ideas, strategies and executions of brand identity and designs for their clients.

Kategori ini terbuka untuk agensi yang menyediakan ide, strategi, dan eksekusi identitas dan desain merek untuk klien mereka.
This category is open to agencies that create or provide strategic content across channels such as websites, social media, e-newsletters, white papers etc. for their clients.

Kategori ini terbuka untuk agensi yang membuat atau menyediakan konten strategis di seluruh saluran seperti situs web, media sosial, buletin elektronik, buku putih, dll. untuk klien mereka.
This category is open to agencies that provide creative ideas, designs and executions for advertising purposes across all media platforms.

Kategori ini terbuka untuk agensi yang memberikan ide kreatif, desain, dan eksekusi untuk tujuan iklan di semua platform media.
This category is open to agencies that provide ideas, strategies and executions for their clients’ customer relationship management and loyalty purposes.

Kategori ini terbuka untuk agensi yang memberikan ide kreatif, desain, dan eksekusi untuk tujuan iklan di semua platform media.
This category is open to agencies that provide digital solutions, strategies and executions for their clients’ marketing and advertising purposes.

Kategori ini terbuka untuk agensi yang menyediakan solusi digital, strategi, dan eksekusi untuk tujuan pemasaran dan periklanan klien mereka.
This category is open to agencies that provide event marketing solutions such as exhibitions, B2C and B2B events for their clients.

Kategori ini terbuka untuk agensi yang menyediakan solusi pemasaran acara seperti pameran, acara B2C dan B2B untuk klien mereka.
This category is open to agencies that provide experiential marketing solutions such as brand activations, sensory interactions, audience participation events etc. for their clients.

Kategori ini terbuka untuk agensi yang menyediakan solusi pemasaran berdasarkan pengalaman seperti aktivasi merek, interaksi sensorik, acara partisipasi khalayak, dll. untuk klien mereka.
This category is open to any independent agency with any specialism. An agency can be deemed independent when it is not part of an agency network and is not owned by an agency holding company, a conglomerate or any other big agency or parent company.

Kategori ini terbuka untuk setiap agensi independen dengan spesialisasi apa pun. Agensi dapat dianggap independen jika bukan bagian dari jaringan agensi dan tidak dimiliki oleh perusahaan induk agensi, konglomerat, atau agensi besar atau perusahaan induk lainnya.
This category is open to agencies that provide advertising and/or marketing solutions for their clients by successfully integrating three or more marketing platforms, be it through their industry partners or in-house. An Integrated Marketing Agency should offer the conceptualisation and management of an integrated campaign across a range of verticals.

Kategori ini terbuka untuk agensi yang menyediakan solusi periklanan dan/atau pemasaran untuk klien mereka yang berhasil mengintegrasikan tiga atau lebih platform pemasaran, baik melalui mitra industri mereka atau secara internal. Agensi Pemasaran Terpadu harus menawarkan konseptualisasi dan pengelolaan kampanye terpadu di berbagai bidang vertikal.
This category is open to agencies that provide commissioned market research for their clients.

Kategori ini terbuka untuk agensi yang menyediakan riset pasar khusus untuk klien mereka.
This category is open to agencies that provide media planning, buying and strategy services for their clients.

Kategori ini terbuka untuk agensi yang menyediakan layanan perencanaan, pembelian, dan strategi media untuk klien mereka.
This category is open to agencies that provide mobile marketing solutions across a range of mobile platforms for their clients.

Kategori ini terbuka untuk agensi yang menyediakan solusi pemasaran seluler di berbagai platform seluler untuk klien mereka.
This category is open to agencies that handle the full-range of marketing and/or advertising solutions, from creative concept to implementation and tracking of result. The Network Agency should be able to offer a minimum of three marketing platforms in-house.

Kategori ini terbuka untuk agensi yang menangani solusi pemasaran dan/atau periklanan secara lengkap, dari konsep kreatif hingga implementasi dan pelacakan hasil. Agensi dengan Layanan Lengkap harus dapat menawarkan minimal tiga platform pemasaran secara internal.
This category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.

Kategori ini terbuka untuk agensi yang menyediakan kapabilitas omnichannel, permintaan, dan penawaran pembelian untuk klien mereka. Mereka harus menunjukkan keberhasilan penyediaan dan kinerja strategi dan solusi terprogram.
This category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.

Kategori ini terbuka untuk agensi yang menyediakan strategi dan eksekusi untuk klien di bidang komunikasi perusahaan, urusan publik, B2B, hubungan investor atau manajemen krisis dll.
This category is open to agencies that offer search marketing solutions as part of their core offering to clients.

Kategori ini terbuka untuk agensi yang menyediakan strategi dan eksekusi untuk klien di bidang komunikasi perusahaan, urusan publik, B2B, hubungan investor atau manajemen krisis dll.
This category is open to agencies that offer social media marketing solutions as part of their core offering to clients.

Kategori ini terbuka untuk agensi yang menawarkan solusi pemasaran media sosial sebagai bagian dari penawaran inti mereka kepada klien.
This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes.

Kategori ini terbuka untuk agensi atau unit dalam agensi yang berspesialisasi dalam vertikal bisnis tertentu untuk tujuan pemasaran klien mereka.
This category recognise outstanding work from an indivividual aged 35 and under*, working for a creative agency, who has made a significant impact to the agency's advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themsevles or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.

*Individual should be aged 35 or under on the date of the awards gala night.
This category recognises outstanding work from an individual aged 35 or under*, working for an independent marketing agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.

*Individual should be aged 35 or under on the date of the awards gala night.
This category recognises outstanding work from an individual aged 35 or under*, working for a media agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.

*Individual should be aged 35 or under on the date of the awards gala night.
This category recognises outstanding work from a PR professional aged 35 or under*, working for a PR agency, who has made a significant impact to the agency’s PR efforts and shows potential to be a PR star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in PR campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.

*Individual should be aged 35 or under on the date of the awards gala night.
This category recognises outstanding work from an individual aged 35 or under*, working for a social media / digital agency, who has made a significant impact to their agency’s marketing / advertising efforts and shows potential to be a social media / digital marketing star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.

*Individual should be aged 35 or under on the date of the awards gala night.
This category recognises outstanding leadership and excellence from heads of creative agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award
This category recognises outstanding leadership and excellence from heads of independent agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award
This category recognises outstanding leadership and excellence from heads of media agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award
This category recognises outstanding leadership and excellence from heads of PR agencies who have made a significant impact to their agency’s overall PR output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award
This category recognises outstanding leadership and excellence from heads of social media / digital agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award