Judge Profile

Lluís Ruiz Ribot

Lluís Ruiz Ribot

Chief Marketing Officer

KFC Greater Asia

Lluis Ruiz Ribot has been the Chief Marketing Officer for KFC Greater Asia since July 2018. He is responsible to define together with KFC franchisee partners the brand growth strategies and plans to deliver same store sales growth for the region. His span includes Japan, Indonesia, Korea, Myanmar and Mongolia. He also manages the marketing relationship with KFC China.

Prior to his current role, Lluis was the CMO for KFC India, where he was the functional head for communications, retail marketing, consumer insights, innovation, e-commerce and delivery. Before that, he was Marketing Director at KFC UK & Ireland, where he led innovation, insights and restaurant experience.

Lluis undertook the joint business graduate & MBA program from ESADE Business School in Barcelona. He was also part of an exchange program at The Fuqua School of Business, Duke University, in USA. A seasoned professional, with 15+ years of experience in turning around businesses, growing brands, leading digital transformations and innovating for various companies across diverse industries and markets. In his previous roles, Lluis lead the partnership of Mondelez with Costa Coffee in the UK, and prior to that he was leading regional innovation projects at Mondelez European headquarters in Zurich, Switzerland. He has also worked for Danone, Unilever and Henkel.
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