Director of marketing communications and CBI
PT Rekso Nasional Food
Michael Hartono is first and foremost a marketer and brand builder. In his current role, since 2011, as marketing communications director with Rekso Nasional Food, McDonald's Indonesia developmental licensee, his vision is to be able to further build the McDonald’s brand as the consumer’s preferred brand in Indonesia by elevating its brand value for the key stakeholders and making the brand promises come to life. Strategic planning, menu development, media relations, advertising campaign development and other marketing related aspects are part of his day to day role, which he does with the utmost drive and passion.
Michael is also a devoted husband and loving father of 2 gorgeous children. He enjoys deep sea fishing, watching movies and is a self-taught occasional golfer.