Judge Profile

Reza Mirza

Reza Mirza

Head of media management

PT. XL Axiata Tbk

Coupled with a finance background, Reza Mirza has over 11 years’ marketing experience in various industries (mobile biometrics solutions, ISP, advertising and telecommunication) including starting a fintech from scratch (AturDuit.com). Reza has been trusted to head the digital and ATL division at XL Axiata (the top 2 telecommunication company in Indonesia), where he strategises all placements for print, OOH, radio, TV and digital.

Over the years, he has gained hunger for big data and how to utilise it for better targeting in digital campaigns to deliver brand perception uplift and business results. He also likes to create new solutions to increase efficiency and he was recently awarded with the "2019 Most Innovative Customer Service Technology" from Axiata group on developing an internal OOH and TVC monitoring tool.
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