Judge Profile

Ricky Afrianto

Ricky Afrianto

Global marketing head

Mayora Group

Ricky Afrianto is a global marketing head/director of Mayora Group, a leading FMCG business. The company operates in 8 categories in more than 100 countries: biscuits, chocolate, wafers, candy and instant food (instant porridge and instant noodles), coffee, cereals, and beverages with a total global turnover of more than USD 2.5 billion. Previously, he was the marketing director in charge of 5 categories in Indonesia.

He has a broad experience in the kids, adult nutrition, snacks, cereals, confectionary, beverages, and coffee categories. He is an energetic and resourceful brand strategist with demonstrated success in increasing sales, profit and implementing dynamic campaigns. A hard working leader with proven expertise in brand management, he has an excellent capacity to identify opportunities through research, new product development and launches.

He has been exposed to developing new brands, managing existing brands, brand activation, research and new product development processes from concept through to implementation stage. He has won various marketing & effectiveness awards (CMO Award, Dream Team Award, Effie Award), won Indonesia Marketer of the Year 2014 and recently, on behalf of his company, won an Outstanding Corporate Innovator 2017.
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