Blibli.com was established in 2011 as an Indonesian e-commerce focusing on B2B, B2C, and B2B2C (Business-to-Business-to-Consumer). Blibli.com is an online mall offering a large variety of products, from primary goods, electronics, consumables, health and beauty products, automotive goods, as well as lifestyle needs. The products are divided into 15 categories and are supplied by more than 75,000 merchant partners. To support its growing business, Blibli.com runs the Blibli Express Service (BES) and has collaborated with 15 logistics partners to ship throughout Indonesia. In 2019, Blibli.com aims to expand its service coverage by expanding its warehouse by nearly 20 locations, in addition to opening 200 fulfilment centers.