We know it’s hard to pull together a unique entry to grab attention and impress an independent judging panel, so we’ve put together 10 top tips to help you craft a successful submission (and hopefully a winning entry!):
1. Stick to the word limit
Remember, the jury will be looking at a lot of entries which will take hours of their time and can be tiring, so be concise! Help them find the information they need to know quickly and easily.
It’s also important to note that judges can deduct marks for exceeded word counts.
2. Use images and graphs to support your entry
Using images, charts and graphs can help to reduce the word count and convey your message in a clear and concise way.
3. Don’t assume the judges know your agency’s work and initiatives
Judges can only mark the work and evidence before them so don’t assume they already know your work – give them context and feed them the content they need to know.
4. Stick to the specific eligibility dates / locations
Don’t be vague when reporting your results. Judges can only award marks for work and results gained within the eligibility period and location so break it down for them clearly. What happened this year?
5. Report specific results
It’s important to be precise so the judges can really understand the success of your campaign and award deserved points. Percentages can help to show growth, but where possible, report numerical increases and achievements against specific targets.
All of our judges are bound by non-disclosure agreements and you can highlight any work that is to remain strictly confidential and for judging purposes only. Anything highlighted in red will not be disseminated beyond the judging panel in any way.
6. Cover each criteria point
Again, judges can only mark the work and evidence before them and they have to mark it against set criteria so make sure you’ve covered all areas so you don’t lose marks unnecessarily.
7. Tailor your submission to the specific category
You might want to enter the same campaign in to multiple categories – that’s totally fine but each category will be looking at different aspects so make sure your entry is tailored to the category at hand. One entry doesn’t always fit all so help the judges find the information they need for that specific category!
8. Use the templates provided
If you’re tight on time, don’t waste efforts creating a beautiful deck – impress the judges with key information and great results (and maybe a catchy title!). It’s nice to be creative and stand out but not at the expense of the content which will be marked against set criteria.
9. Double check your entry
Double check everything is there and working before you submit. It would be such a shame if you missed a crucial section or have a key URL that is broken and the judges can’t access it.
10. Plan your schedule and enter on time!
In the interests of fairness for other entrants and our busy judges, we cannot accept late entries so don’t waste all of your hard work by missing the entry deadline. Get prepped and started early so you enter on time.
Good luck with your entries – we can’t wait to see what you’ve got!
If you have any questions about entry submissions, please reach out to