AOTY Categories

This category will recognise the most successful performing agencies across all categories.
The title of “Local Hero” will be awarded to the highest performing local agency in each category. A local agency should have been established in Malaysia, and continue to operate here with Malaysia as its HQ. The agency can be affiliated with a global company as long as the ownership is independent.
This category is open to agencies that provide ideas, strategies and executions of brand identity and designs for their clients.
This category is open to agencies that create or provide strategic content across channels such as websites, social media, e-newsletters, white papers etc. for their clients.
This category is open to agencies that provide creative ideas, designs and executions for advertising purposes across all media platforms.
This category is open to agencies that provide digital solutions, strategies and executions for their clients’ marketing and advertising purposes.
This category is open to agencies that provide direct marketing solutions, strategies and executions for their clients’ marketing activities.
This category is open to agencies that provide event marketing solutions such as exhibitions, B2C and B2B events for their clients.
This category is open to agencies that provide commissioned market research for their clients.
This category is open to agencies that provide media planning, buying and strategy services for their clients.
This category is open to agencies that provide mobile marketing solutions across a range of mobile platforms for their clients.
This category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.
This category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.
This category is open to agencies that offer search marketing solutions as part of their core offering to clients.
This category is open to agencies that offer social media marketing solutions as part of their core offering to clients.
This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes.