Judge Profile

Andrew Yeoh

Andrew Yeoh

Head of marketing – shopping centre

IKEA Southeast Asia

Andrew currently oversees all the shopping centre marketing strategies and initiatives for IKEA Southeast Asia.


He has more than 15 years of experience across both the client and agency spectrum, handling brands as diverse as IBM, Pantene, KFC, Uniqlo, SK-II, BMW, Microsoft and Disney, both locally and regionally, in Malaysia and Australia.


His passion lies in the area of brand, marketing communications and digital strategy. Prior to IKEA, his previous experience includes marketing and strategy leadership roles at IBM, P&G, Interbrand, Isobar and DDB.


He holds an MBA from the Melbourne Business School.
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