Judge Profile

Ben Foo

Ben Foo

Group chief marketing officer

Taylor's Education Group

Ben Foo serves as group chief marketing officer of Taylor’s Education Group. In this role, Ben oversees the overall brand vision of the university and college, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the Taylor’s higher education brand. Ben also leads corporate communications, research and consumer insights, student recruitment as well as other aspects of marketing, including brand strategy, content marketing and digital marketing. Ben ensures strategy meets execution to bring value and the desired consumer experience across the consumer funnel both digitally and physically.

Ben has been responsible for driving digital transformation for the university and college starting with the end-to-end customer journey for a more personalized experience. His passion lies in disrupting the status quo and working with a team of passionate people to impact positive change.

Prior to joining Taylor’s, Ben served as director of marketing at McDonald’s Malaysia. At McDonald’s, Ben led the development of the marketing strategy and helped differentiate McDonald’s as a meal solution provider with the launch of key convenience platforms back in 2006 such as the McDonald’s 24 hour business, Drive-Thru, McDelivery and Breakfast menu that led to strong double digit growths for the company.
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