General manager - branding & strategic marketing
Mah Sing Group
An experienced branding and marketing specialist, Bernard Yong has worked on some of Malaysia’s largest integrated projects and townships – ranging from Global Financial Districts to 1,000+ acre townships. Developing brands, driving placemaking, and spearheading sales & marketing initiatives, his involvement and track record covers the entire outward-facing lifecycle of a property development. Passionate about all things brand and marketing related, he is the quintessential, story-driven marketer, constantly seeking to excite and engage via creative ideas and effective campaigns.