Judge Profile

Diana Wong

Diana Wong

Head of Marketing

Bata Primavera

Diana Wong is the head of marketing at Bata Malaysia. She joined the leading footwear retailer in April 2017, and heads up the total marketing portfolio, including branding, advertising, promotions, digital strategy, loyalty programme and public relations.

Before joining Bata, she was the senior marketing manager for Hush Puppies Footwear Malaysia from 2008 to 2017, where she played a key role in driving the expansion of the Hush Puppies brand in Malaysia from 29 stores in 2008 to 71 stores in 2017 and achieved a record turnover in 2016.

She first honed her retail marketing skills at the Melium Group, one of the leading retailers of luxury fashion brands in Malaysia, where she was marketing operations manager for four and a half years.

Her greatest strengths are her leadership and drive for innovation. She holds a bachelor’s degree (honours) in marketing administration from the University of Northumbria Newcastle.

In her free time, she is an avid badminton player and goes in search of new experiences through travel.
Diana Wong

Diana Wong

Bata Primavera

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