Judge Profile

Isabela Pascu

Isabela Pascu

Head of Marketing & Communications

Volkswagen Passenger Cars Malaysia

As head of marketing, Isabela Pascu creates and leads the execution of marketing strategies in support of branding and product communication to drive increased revenues and meet sales goals for both imported and locally assembled cars.

She designs the marketing and budget plans based on the analysis of past consumer, media and competitor data and current trends. She develops and utilises a comprehensive media ecosystem to ensure marketing materials to encourage the vehicle purchasing process of customers.

Part of her responsibility is to increase customer acquisition and retention through the implementation of effective CRM programmes. She influences marketing leaders of local dealers nationally to comply with corporate brand guidelines and business targets.

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Isabela Pascu

Isabela Pascu

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