Director, Marketing & Student Recruitment
Swinburne University of Technology
Having led sales and marketing activities in ASEAN within financial services, and now globally for Swinburne’s Sarawak campus, it is clear to him that more time should be spent on customer insights and paying less attention to the latest marketing fads.
Having been on both the client and agency side, he has a keen understanding of the different challenges faced by both clients and agencies.
He thinks that every client-side marketer managing an agency should spend some time in the agency world as it has been invaluable to him. Print isn’t dead and digital isn’t the almighty saviour.