Judge Profile

Jiri Rakosnik

Jiri Rakosnik

Marketing Director

Heineken

Jiri Rakosnik is the marketing director of Heineken. With 15 years of marketing experience, he has had experience working and leading the marketing departments in companies such as Reckitt Benckiser and SAB Miller before moving to Heineken.

He has had experience working in the Czech Republic, United Kingdom, Netherlands and now in Malaysia. Throughout his career, his main focus has been on brand renovation. He uses a hands-on approach to inspire creative agencies to collaborate on best creatives.
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