Ong Fui Yen
Head of brand and communications
She started her career at the award-winning creative agency, McCann-Erickson. For five years, she was the brand custodian in charge of deploying integrated marketing efforts across various industries, including FMCG (Nestle, L’Oreal), GLC (Sime Darby), F&B, luxury brands, as well as package delivery service brand, UPS.
In 2008, she expanded her career by moving into the automotive industry where she worked in brand building for Toyota and Lexus. She attained good integrated marketing exposure from traditional/activation media to spearheading the digital marketing division.
At present, she holds the position of head of brand & communications in TGV Cinemas, one of Malaysia’s established premier film exhibition companies, leading the growth of the organisation’s branding, delivering game changing, innovative brand experiences and high performance returns in today's competitive market environment.