Judge Profile

Ooi Lay Tin

Ooi Lay Tin

Deputy Director, Marketing

Monash University Malaysia

Ooi Lay Tin has been spearheading marketing initiatives for top-tier private higher education brands in this dynamic and people-focused industry. Her accumulated experience in the varied areas of marketing, branding, student recruitment, public and media relations, alumni engagement, community engagement and business development has allowed her to effectively engage and mobilise stakeholders towards favourable outcomes.

In her position of leadership, she has successfully groomed teams while working alongside international education partners.

Today, she leads and manages the digital marketing strategies for Monash University Malaysia, a platform for Monash University in Australia, which is consistently ranked among the world’s top 100, to carve its niche in Malaysia and the ASEAN region.

She is responsible for brand and research positioning for Monash University Malaysia, the third largest campus of Australia’s largest university, and has been instrumental in developing and implementing attraction strategies to grow its student market locally and abroad.

Ooi, who hails from Penang, holds an MBA specialising in strategic marketing from University of Lincoln, UK. She is also a proud alumna of Universiti Malaya.
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