She has more than eight years of experience in advertising and marketing helping brands with their digital strategies. Before Shopee, she joined Nuffnang (Asia Pacific’s largest blogging community) under the media sales department in 2010. Her first venture into the advertising industry, although by chance, allowed her to seek knowledge in a fast-growing industry.
During her time there, she launched various companies, including social media community ChurpChurp in 2009; social media agency Nom Nom Media in 2010; and online video production company Reelity TV in 2013.
Her work in the social and digital industry has brought her a wide range of clients and brand experience across the region and across all categories, which helps make a difference in the growing markets of e-commerce and m-commerce.