The MARKies Entry Guidelines

How to Enter?

Submitting your campaigns for the MARKies Awards is simple and completely online. The entry submission deadline is Friday 8 March 2019, at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

Submission Deadline

Wednesday, 13 March 2019, 23:59hrs [FINAL EXTENSION]

Judging Criteria

Your agency will be evaluated on the following key areas (please read the Entry Guidelines for full descriptions):

Creative Ideas

  • Idea (45%)
    Illustrate the thought process and inspiration behind the idea
  • Strategy (30%)
    Outline the strategic approach undertaken to bring your idea to life
  • Execution (20%)
    Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed
  • Results (5%)
    Elaborate on the outcome of the campaign and bottom-line impact

Media Usage

  • Idea (10%)
    Describe the media challenge, context, and thought process behind the idea
  • Strategy (20%)
    Outline the strategic approach undertaken to choose specific media
  • Strategy (30%)
    Describe how your use of media was executed and carried out
  • Results (40%)
    Elaborate on the outcome of the campaign and bottom-line impact

Eligibility

  • The eligibility period of work submitted is from 1 January 2018 to 31 December 2018. Campaigns must have launched or debuted during this period.
  • Categories are open to any agencies based in Malaysia.
  • Entries are open to any active, completed, launched or updated marketing initiatives, campaigns or projects that are conducted within the eligibility period. Work which was entered in the previous MARKies Awards 2018 is not eligible unless the campaign has been adapted or is ongoing from the previous eligibility period.
  • Work must have been conceptualised, created and delivered from Malaysia for the Malaysia market.
  • Entrants may submit the same campaign across multiple categories but should outline how each fit the specific category at hand. There is no limit to the number of entries an entrant may submit.
  • Submissions are open to all media, marketing, and advertising agencies. Entries carried out in partnership between organisations are welcomed too. However, the entrant must designate a leading agency for each of the joint campaigns as only ONE agency will be recognised in each winning campaign.
  • Agencies should seek the permission of the brand before entering.

Fees and Payment

Inclusive of any chargeable tax

  • Standard Rate: USD 160 per entry

Payment methods:
Credit cards (Visa, Mastercard, American Express). All entries are non-refundable.

Terms & Conditions

  • Entry fees are non-refundable. Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the website, trophy (presented on the awards night) and/ or any other awards-related materials.
  • Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and can NOT be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of entry fee per change.
  • Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) should they win.
  • Please refer to the full terms & conditions in the Entry Guidelines

Important

  • The entrant agrees that Advertising + Marketing magazine or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of Advertising + Marketing magazine or for work lost or corrupted under any circumstances.
  • The entrant, otherwise, grants Advertising + Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.