Cherry Koay

Cherry Koay

Cherry Koay

Director of Digital Marketing, Southeast Asia and Oceania Hub

Shangri-La International Hotel Management

As Shangri-La International Hotel Management’s Director of Digital Marketing, Cherry leads the Southeast Asia hub digital marketing strategy with over 10 years experience of regional marketing and commercial exposure spanning across the Telco, IT, e-Commerce, Airlines and financial services industries.

With broad international experience across all marketing disciplines ranging from brand management, digital marketing including platform development and social media as well as partner and content marketing strategy, loyalty program leadership and customer relationship management, Cherry currently looks after the Shangri-La Southeast Asia properties by leading the market driving digital strategies with specific focus on commercial, content led brand marketing, customer engagement, marketing automation and digital innovation.
In March 2015, Cherry received the Golden Globe Tigers Leadership Award for Excellence in Marketing & Brand Leadership endorsed by CMO Asia.
Cherry was also listed under 100 Most Influential Global Marketing Leaders Listing by World Marketing Congress in November 2015.
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