Chief Marketing Officer
Wildlife Reserves Singapore
Her career has spanned from advertising, banking and fast food in Malaysia and Singapore and her last position was a 7 year stint as the Director of Marketing & PR at Philips Consumer Electronics, Asia Pacific Middle East & Africa.
Isabel joined WRS in 2004 and was part of the leadership team that effectively transitioned WRS to become commercially self-sustainable. She was also responsible for successfully steering the marketing team to break away from traditional zoo marketing and increased the ratio of tourist attendance from 20% to more than 40% today.
Isabel holds a Master of Business Administration degree from University of Adelaide.