Regional Head of Communications, Asia
Prior to joining Expedia, Lavinia was the Regional Manager for Marketing and Communications for Dentsu Aegis Network, in the Southeast Asia Region based in Singapore. She joined Dentsu Aegis in January 2014, and in her over two years, developed and oversaw the corporate communications arm for the network. Lavinia was also based in Tokyo in 2016 for a short-term assignment to lead the global rebranding exercise and roll out for Dentsu.
Before Dentsu Aegis, Lavinia worked with Microsoft in Malaysia and Singapore for over six years, and was part of the local communications team. During her tenure in Microsoft, Lavinia oversaw and led the public launches for its consumer and enterprise products from Windows 7 and Windows 8, Office 2010 and 2013, Xbox, Windows Phone, Windows Server and various other public sector and national focused milestones like the launch of its first Technology Center in Singapore in 2013. She was also responsible for the strategic direction of Microsoft’s internal and external communications in Malaysia from 2008 – 2011, and in Singapore from 2011 – 2013, and worked closely with the regional corporate affairs arm, on matters pertaining to anti-piracy, regulatory and policy issues as well as community affairs program for Singapore.
Lavinia’s communications and technology experience spans across roles in WeberShandwick Malaysia as Public Relations Consultant for sports marketing, consumer and corporate clients, and a three and half year experience in Shell Information Technology Services in Malaysia as an IT reporting analyst.
A seasoned and active communications practitioner with a strong background in technology, corporate and consumer communications both in-house and in agency environments in the region, Lavinia was recently presented with the Asia’s Greatest CMO award, as part of AsiaOne’s annual ‘Pride of Asia’ series. She is also a member of the Institute of Public Relations Singapore.
She's a passionate traveller and lover for the arts, technology and wildlife. She grew up in Kuala Lumpur, Malaysia and has lived in Singapore since 2011.