Head of Retail Marketing
Earlier, under the various marketing capacity, as Head of Retail Marketing, Head of Employer Branding (APME) and Head of Regional Payment & Loyalty (East) in Shell. she and her team was credited with award-winning work in launching new brands, propositions and delivering effective customer communication. She has negotiated high value partnerships and demonstrated resilience in leading business optimization in growth markets. She is a strong advocate in building customer centric culture by leveraging customer insight to achieve profitable outcome.
Shane currently serves as member of Global CMO council Asia Pacific and led the 2018 CMO mentorship programme in collaboration with SMU as she has strong passion in promoting diversity and inclusivity and to mentor young marketers.