Categories

This category will recognise the most successful performing agencies across all categories. The top 5 performing agencies will be shortlisted for the overall Agency of the Year title with the eventual winner chosen by our independent panel of judges.
The title of “Local Hero” will be awarded to the highest performing local agency in each category. A local agency should have been established in Singapore, and continue to operate here with Singapore as its HQ. The agency can be affiliated with a global company as long as the ownership is independent. The top 5 performing “Local Heroes” will be shortlisted for the overall Local Hero of the Year award with the eventual winner chosen by our independent panel of judges.
This category is open to agencies that provide ideas, strategies and executions for business-to-business marketing activities.
This category is open to agencies that provide ideas, strategies and executions of brand identity and designs for their clients.
This category is open to agencies that create or provide strategic content across channels such as websites, social media, e-newsletters, white papers etc. for their clients.
This category is open to agencies that provide creative ideas, designs and executions for advertising purposes across all media platforms.
This category is open to agencies that provide ideas, strategies and executions for their clients’ customer relationship management and loyalty purposes.
This category is open to agencies that provide digital solutions, strategies and executions for their clients’ marketing and advertising purposes.
This category is open to agencies that provide event marketing solutions such as exhibitions, B2C and B2B events for their clients.
This category is open to agencies that provide experiential marketing solutions such as brand activations, sensory interactions, audience participation events etc. for their clients.
This category is open to agencies that handle the full-range of marketing and/or advertising solutions, from creative concept to implementation and tracking of result. The Full Service Agency should be able to offer a minimum of three marketing platforms in-house.
This category is open to any independent agency with any specialism. An agency can be deemed independent when it is not part of an agency network and is not owned by an agency holding company, a conglomerate or any other big agency or parent company.
This category is open to agencies that provide advertising and/or marketing solutions for their clients by successfully integrating three or more marketing platforms, be it through their industry partners or in-house. An Integrated Marketing Agency should offer the conceptualisation and management of an integrated campaign across a range of verticals.
This category is open to agencies that provide commissioned market research for their clients.
This category is open to agencies that provide media planning, buying and strategy services for their clients.
This category is open to agencies that provide mobile marketing solutions across a range of mobile platforms for their clients.
This category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.
This category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.
This category is open to agencies that offer search marketing solutions as part of their core offering to clients.
This category is open to agencies that offer social media solutions as part of their core marketing offering to their clients.
This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes.