Judge Profile

Cheryl Lim

Cheryl Lim

VP head of branding, communications and sponsorship

Manulife

With more than 13 years of experience in branding and marketing, Cheryl Lim is known to be a passionate, fearless and creative marketer who pushes the boundaries to exceed business objectives. Never content to simply follow the herd, she spearheaded the drive of the AXA brand from 2012 – 2016 and now at Manulife since 2017.

In her current role, her responsibilities include branding, marketing, internal and external communications, corporate social responsibility and sponsorships. Before this, she spent six years at DBS Bank’s Consumer Banking Group, first in product development and then in marketing.

She also spent one and a half years at HSBC in marketing. She graduated with a bachelor’s degree in business management (marketing major) from Singapore Management University.
Kelvin Tan

Kelvin Tan

A&W Restaura...

Charlotte Teo

Charlotte Teo

Aesop Southeast ...

Janice Lum

Janice Lum

AIA Singapore

Varun Garg

Varun Garg

American Express

Colin Yeo

Colin Yeo

Ascendas Singbri...

Diane Yap

Diane Yap

AXA Insurance

Luke Tucker

Luke Tucker

Citi

Nikolaus Ong

Nikolaus Ong

COMO Group

Stanley Toh

Stanley Toh

Cycle & Carr...

Ronnie Brown

Ronnie Brown

DirectAsia Insur...

Anson Dichaves

Anson Dichaves

DKSH

Linda Hassan

Linda Hassan

Domino's Pizza M...

Gabriel Garcia G.

Gabriel Garcia G.

Expedia Group

Anindya Dasgupta

Anindya Dasgupta

Fonterra

Laura Kantor

Laura Kantor

foodpanda

Jeff Cheng

Jeff Cheng

General Mills

Thomas Haugan

Thomas Haugan

Genesis Healthca...

Archishman Ramasubramanian

Archishman Ramasubramanian

GO-JEK

Christina Lim

Christina Lim

honestbee

Jonathan Ye

Jonathan Ye

Huawei

Nigel Richardson

Nigel Richardson

IKEA

Jean Thomas

Jean Thomas

Lazada Singapore

Cheryl Lim

Cheryl Lim

Manulife

Rebecca Ang Lee

Rebecca Ang Lee

MSIG Holdings (A...

Juliana Chua

Juliana Chua

NTUC Income

Cinn Tan

Cinn Tan

Pan Pacific Hote...

Cheryl Han

Cheryl Han

Parcel Perform

Christine Kam

Christine Kam

QBE Insurance

SzeKi Sim

SzeKi Sim

SGInnovate

Ai June Teo

Ai June Teo

SGX

Shane Wan

Shane Wan

Shell

Candice Ong

Candice Ong

Shopback

Adeline Tiah

Adeline Tiah

Tokio Marine Lif...

Grace Tan

Grace Tan

Visa