Head of Marketing, Southeast Asia
Nigel Richardson is Head of Marketing for IKEA Southeast ASIA. Having worked with IKEA over 20 years with an extensive background and experience in Store Design, Expansion and Marketing. Most recently he worked for IKEA in Perth as the Marketing Manager for the independent IKEA franchise in Australia. In his current role he provides the strategic leadership and daily management for the IKEA marketing teams in four countries; Singapore, Malaysia, Thailand and Philippines. Developing the brand position on the markets and the marketing campaigns to improve the awareness and interest in for IKEA Home Furnishings.